What do missed calls cost you?
Callers who can't reach a tradesperson rarely leave a voicemail — they ring the next business on Google. Put your own numbers in. No email gate, no tricks — it's your math, done in front of you.
On jobs, driving, after hours — count them all. Most one-truck outfits miss 5–15.
A typical service call, not your biggest install.
Strip out spam, suppliers and wrong numbers. 30–50% is typical.
Jobs lost / year
104
Lost / month
$3,467
Lost / year
$41,600
The fix isn't answering every call — nobody can. It's making sure a missed call doesn't stay missed: an instant text back from your number ("Sorry I missed you — what do you need done, and what's your ZIP?") keeps the job alive until you're free, and the reply lands on your phone like a normal text.
At $400 a job, recovering 1 missed call a month pays for the whole system.
Feel it in 20 seconds
Call our live demo line, hang up, and watch your phone — (866) 903-9906. That's exactly what your missed callers would get. Then the $99 pilot runs it on your real line for 30 days — recover 3 qualified inquiries or your $99 back.
How the math works
Jobs lost per year = missed calls per week × 52 × the share that were genuine bookable work. Dollars lost = jobs lost × your average job value. That's it — no inflated industry multipliers, no "lifetime value" fog. If anything it undercounts: it ignores repeat customers, referrals from jobs you never got, and the review that customer would have left.
The one assumption doing real work is the middle slider. Callers who reach a competitor first rarely call back — trades work is urgent, and the first business to respond usually wins it. If you want your true number, keep a tally sheet on the van dashboard for one week: every ring you couldn't take, one stroke.